Who We Are
At Take On Lions, we embody the fearless spirit of the African Honey Badger - relentless, adaptable, and unafraid to take on any challenge. Like the Honey Badger, we thrive in tough situations, turning operational obstacles into opportunities for growth and efficiency.
With over 18 years of experience in digital agency operations and leadership, we help ambitious teams streamline systems, strengthen structures, and scale sustainably. Whether you need a fractional operations consultant, a digital agency advisor, or hands-on support to optimise processes and improve profitability, we tackle your business “lions” head-on.
We understand that growing agencies face unique operational challenges. As you scale, the foundations that once worked begin to strain under the weight of growth. Workflows stall, resource management gets messy, and client delivery becomes harder to maintain. Team members who thrived in start-up chaos often need new systems and skills to succeed in a more structured environment.
Our approach combines strategic consultancy with practical implementation. We don’t just identify inefficiencies...we build frameworks that fix them.
Every engagement begins with a comprehensive agency operations audit: assessing your systems, team structure, and growth bottlenecks. From there, we develop tailored optimisation plans that improve productivity, empower your people, and create sustainable profitability.
We help digital agencies operate smarter, lead stronger, and scale faster.
Ongoing strategic support and implementation guidance on a part-time basis, providing expert leadership without the cost of a full-time hire.
Fractional Leadership
1
Focused engagements addressing specific operational challenges or improvement opportunities with clear deliverables and timelines.
Project-Based Consultancy
2
Standalone or series-based team development sessions, delivered either in-person or virtually.
Workshop Facilitation
3
Regular, ongoing support to help implement and refine solutions as your agency evolves.
Retainer Support
4
We don't just provide recommendations; we roll up our sleeves and help you implement the changes needed to transform your agency's operations and team capabilities.
Delivery Options
FRACTIONAL TEAM
Zoe Pedersen
Fractional Agency Consultant
Founder of Take On Lions, bringing 18+ years of digital agency leadership to your operational challenges. My experience as Client Services Director and General Manager, combined with ClickUp certification and expertise in Agile methodologies, enables me to transform complex operational issues and develop high-performing teams.
I tackle your agency's growth obstacles with the same honey badger tenacity that inspired my company name—delivering practical solutions that drive sustainable results.
Our Network
Fractional Experts
Take On Lions extends beyond Zoe. When your project requires additional expertise, I draw on my curated network of seasoned agency professionals—strategists, technologists, finance specialists, and creative directors—each bringing 10+ years of expertise to address your specific challenges. This flexible approach ensures you access precisely the right skill set when needed, without the overhead of full-time hires.
All experts embody our honey badger tenacity, delivering practical solutions tailored to your agency's unique growth journey.